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How Can Healthcare Marketers Navigate Reporting in a Post-OCR Guidance World that Aims to Protect Patient Privacy? 

Brunner

Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. This means that healthcare organizations cannot use the usual tracking technologies, like cookies and pixels, that could potentially reveal personal information about patients.

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Best Practices are Stupid

Stephen Shapiro

For a company that stood to lose billions of dollars in cleanup costs, relief payouts, and lost sales due to bad publicity, this approach might indeed have been a good strategy. Google reportedly lets its employees use 20 percent of their time to develop new ideas. I work 60 hours a week and there’s no time for my 15%.”

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IA Summit 09 - Day 1

Boxes and Arrows

Portable Research: Observing Users on the Go – Nate Bolt As technology becomes increasingly portable, mobile, and ubiquitous, new challenges to traditional ethnographic user research arise. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue.

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Photos for interaction

Boxes and Arrows

When developing user interfaces, designers increasingly use custom graphical elements. As the web browser becomes basic technology for software interfaces, more and more elements derived from graphic and web design replace the traditional desktop approaches to the concrete design of human-computer interfaces.

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The Key to Effective Value Proposition Development

Taivara

The Key to Effective Value Proposition Development. If you have an immediate problem to solve, we’ve found that bringing a cross-functional team together to tackle the problem head-on yields positive results fast. This step is typically easier if you’ve developed a solution for a problem. Let's build together.

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Brands In Memoriam 2012

CorporateIntel

If you aren’t 1K at this point in your frequent flyer status, melt down your Premier Card , there are so many top dogs in the system the rest of us matter not, kiss upgrades goodbye. Can you imagine a good reason to continue two separate editorial teams? Choice on routes? Funny how the routes and times keep getting de-duped.

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Unit Economics: How to Calculate CAC & LTV – It Depends – Podcast Transcript

IM Insights

We provide insights on how to measure innovation , innovation , accounting , and managing the uncertain process of developing new , sustainable , and profitable business models. I was brought in to build a program in Rome that was themed around environmental tech. And day-to-day , I actually am at the university of Southern California.

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