Brunner
FEBRUARY 28, 2024
Brunner Recommends Rigorous Testing Before Going with ‘PMax’ Google launched Performance Max in late 2021 with lots of fanfare about the benefits of AI-powered online advertising. We’ve seen strong performance from PMax, but poor performance, too — and without data insights to understand how and why.
Brunner
SEPTEMBER 14, 2023
Last year, a healthcare client told me that they would need to stop tracking their paid advertisements due to new rules from the U.S. Building a new way to measure marketing impact To deal with this challenge, a collaborative team at Brunner has started building a system to replace media performance reporting.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Leapfrogging
SEPTEMBER 30, 2019
Initially, Larry Page and Sergey Brin were opposed to creating an advertising-funded search engine, but after pressure from investors it became clear they needed to embrace the monetization strategy. in the organization, how long your team would like the process to take and what role every member will play in each step.
Paul Hobcraft
JULY 30, 2020
The R&D group feels their role is complete, the new development team finalizes the official ‘hand over’ and the leadership for development and growth begins to get distracted away to push more through the pipeline, taking experienced resources with them. You influence and install the metrics that are execution specific.
The Inovo Group
FEBRUARY 27, 2017
“The strength of the team is in each individual member. The strength of each member is the team.” A large, global company was reconstituting its corporate innovation team after a period of massive and intense reorganization involving all aspects of corporate governance and business unit operations.
Acuvate
JANUARY 31, 2023
With commercialisation in mind, we will see business applications extending to sectors such as marketing, advertising, legal and customer services. As always, there will be good and bad, but likely not the extreme cases so often discussed thus far. Similar tools are being developed for video, audio, 3D, and other technical fields.
Taivara
JULY 23, 2018
The Key to Effective Value Proposition Development. If you have an immediate problem to solve, we’ve found that bringing a cross-functional team together to tackle the problem head-on yields positive results fast. This step is typically easier if you’ve developed a solution for a problem. Let's build together.
Expert insights. Personalized for you.
52 
Let's personalize your content