Brunner
MAY 29, 2019
During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — CMOs valued creativity at the highest level.
BrainZooming
FEBRUARY 26, 2018
It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 Creative Thinking Questions from the Most Innovative Companies. 16 Creative Thinking Questions from the Most Innovative Companies. Innovation.
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Gregg Fraley
JULY 10, 2019
Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. Qualitative techniques are usable within frameworks like Design Thinking, Agile, Lean, and CPS. Edition #2 of An Innovation Minute.
Tullio Siragusa
JULY 15, 2019
This is why the cloud is growing so fast, because it allows companies to be nimble in changing the moving parts sort of speak in an efficient way and with agility. Significant competence is brought together within a flexible business network of inter-organizational arrangements.
Idea Drop
JULY 6, 2017
Embracing technology There is no doubt that technology is an enabler for innovation, facilitating creativity and potential that is quite new to the more traditional processes harboured by the legal sector. Such a platform facilitates the capture and curation of ideas , whilst encouraging collaboration and an agile approach.
Gregg Fraley
AUGUST 1, 2018
All frameworks (Agile, Lean, CPS, Design Thinking, Stage-Gate) require people to come up with fresh ideas, and MoshPit has a new and better way to do that. GFi has worked with a diverse set of organizations, including: start-ups, Fortune 500 companies, non-profits, consumer goods, and B2B manufacturers.
Moves the Needle
MAY 16, 2016
To start, they need to be closer to their customers, be more agile, act bolder. Giving employees time to break from their daily routine work and think creatively can lead to positive outcomes. We must find ways to unleash the creativity and inspiration that lives in all of us. This doesn’t work in b2b. We don’t have time.”
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