Brunner

MAY 29, 2019

During a recent perusal through the archives, I noticed that in the B2B space, we were talking about, and doing, some very forward-looking things a decade ago — long before “digital transformation” came into vogue. Around 2009, I was asked for my top trends related to B2B marketing. — CMOs valued creativity at the highest level.

Marketing 40

Marketing Innovation Engagement Agile 40

Thinkers360 - Thought Leader Interviews

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success. At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Leadership 52

Leadership Roadmap Video Marketing 52

BrainZooming

FEBRUARY 26, 2018

It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 Creative Thinking Questions from the Most Innovative Companies. 16 Creative Thinking Questions from the Most Innovative Companies. Innovation.

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

Thinkers360 - Thought Leader Interviews

APRIL 29, 2023

Susan is featured in Thinkers360’s annual Leaderboards Top 50 Global Thought Leaders and Influencers on Analytics 2023 , Top 50 Global Thought Leaders and Influencers on Supply Chain 2023 , and Top 50 B2B Thought Leaders & Influencers You Should Work With In 2023 (EMEA) , among others.

Data 59

Data Leadership Video Big Data 59

Thinkers360 - Thought Leader Interviews

JULY 9, 2023

Thought Leaders, Analysts & Influencers: To join the world’s largest opt-in B2B thought leader community and influencer marketplace, participate in our leaderboards, earn credentials, and curate, amplify and monetize your personal brand – Sign-up today for free !

Leadership 52

Leadership Engagement Video Strategy 52

BrainZooming

MARCH 21, 2017

Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action. How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

Rmukesh Gupta

OCTOBER 17, 2021

Just finished reading by Hank Barnes on Gartner’s blog where he talks about his pet peeves with the B2B world and I quote My biggest pet peeve is that the B2B world has DEVOLVED to a world where three things don’t seem to be valued anymore – Hank Barnes (On the Gartner blog) The three things that he mentions are “Intellectual Curiosity, (..)

Creativity 59

Creativity Innovation 59

BrainZooming

JANUARY 3, 2018

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. We created a proposal for rapidly updating and developing its B2B brand strategy while leaving everything in place the founder and CEO loves about the brand and doesn’t want to tinker with right now.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

Brunner

OCTOBER 16, 2020

In search of deep B2B cross-channel expertise, global tankless water heater leader, Rinnai America Corporation , has entrusted Brunner to serve as its trade advertising agency of record (AOR) through 2021. Agency accelerates new business growth in the Atlanta market.

Leadership 40

Leadership Creativity Strategy Strategy 40

Gregg Fraley

JULY 10, 2019

Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. These short informational videos expose viewers to creativity, innovation, and invention concepts. With Host, Gregg Fraley.

Design Thinking 45

Design Thinking Video LEAN Survey 45

Brunner

NOVEMBER 30, 2020

B2B sales after all are really driven by face-to-face, personal relationships, right? Over the past few years, the B2B buyer has started acting more like a consumer who might be making a highly considered purchase. Well, B2B buyers will hate that too. Creative automation tools are getting better all the time.

Video 53

Video Engagement Tools Creativity 53

Brunner

FEBRUARY 11, 2022

These campaigns are built on the foundation of strategy, data and creativity – and it’s fantastic to get recognition while elevating our clients in the process.”. After Brunner was selected as Rinnai’s North American B2B Agency Of Record, Brunner developed an omnichannel marketing strategy to increase?brand

Marketing 75

Marketing Strategy Strategy Data 75

IdeaScale

AUGUST 24, 2021

An open competency model is a model that is open in the sense that it’s distributed under a Creative Commons license so that anyone can use it but also repurpose it, so long as they’re willing to share about it. Ka = Creative spark. And of course, in B2B, if it’s not a commodity, then nobody knows it.

Design Thinking 299

Design Thinking Design Innovation Software 299

Innovation 360 Group

SEPTEMBER 6, 2015

Being constantly exposed to how we analyze, develop and ultimately help our clients to become and stay successful in the creativity era, where innovation is at the heart, I have decided to put down and share some reflections about how our world is changing, hopefully for the better, and how you and the society can benefit from it.

Creativity 45

Creativity Technical Review Competition Software Review 45

BrainZooming

NOVEMBER 2, 2017

Blog Topic Ideas – Social Media Content Strategy for a Large B2B Company . A Strategic Creative Brief – 4 Benefits for Your Communications Efforts . Strategic Thinking Exercises – 5 Questions to Test Your Vision Statement Impact . Using Your Brand to Shape Daily Experiences. Listening to & Learning from Customers.

Strategy 71

Strategy Strategy Strategic Thinking Exercises 71

BrainZooming

APRIL 16, 2018

Yes, No, and Everything In Between – Guest Post by Mike Brown 5 Ideas for Expanding Innovation Strategy Workshop Participants Disruptive Innovation, Change Management & Taking the NO Out of InNOvation Pursuing a B2B Innovation Strategy for the User’s Benefit. More Posts - Website Follow Me:

Strategy 66

Strategy Strategy Strategic Thinking Innovation 66

BrainZooming

SEPTEMBER 18, 2015

I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. As always, you can get to the creative clicks via the headlines. Creative Clicks for Podcast Listening. We, as listeners, fell victim to a B2B model.

Marketing 40

Marketing Creativity Course Tips 40

Brunner

JANUARY 24, 2022

With Brunner’s unmatched creativity, data science, and analytics, and Black//Brown’s strategic approach to diversity go-to-market design, storytelling, and business acceleration, Outset will transform the way brands approach marketing. . To learn more, please visit www.BlackBrown.us. About Brunner.

Industry 40

Industry Marketing Strategy Strategy 40

Gijs Van Wulfen

AUGUST 21, 2014

” We like to help you with a structured approach, which combines both creativity and business reality. FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors. .” “We struggle to get inside the head of our customers.”

Innovation 106

Innovation Innovation Processes Study Culture 106

Legacy Innovation Group

APRIL 1, 2019

Businesses have begun to realize however that rather than – or in some cases, in addition to – spending millions each year on conducting market research in a simulated or hypothesized manner, they can often get better insights, and at less cost, by engaging customers directly in a co-creative process.

Crowdsourcing 40

Crowdsourcing Engagement Design Examples 40

Brunner

JUNE 12, 2019

Whether you’re B2B or B2C, and regardless of the Paid Social Media program goals, don’t forget this one basic fact: the opinions of your customers matter more than yours. With strong community management, you can solve challenges, evolve interactions and, in turn, demonstrate commitment to creating a happy experience for every customer.

Management 49

Management Engagement Strategy Strategy 49

BrainZooming

MAY 17, 2017

With traditional marketing communication, there were numerous clear divisions among important roles: Creative vs. analytical. Looking back on the combined internal and external team we assembled to market our Fortune 500 B2B brand, we rarely had one person doing both sides of any of the pairs of talents and responsibilities above.

Marketing 91

Marketing Strategy Strategy Knowledge Base 91

BrainZooming

JULY 10, 2017

It may surprise you (or maybe not), that strategic creative production for corporate events is something The Brainzooming Group regularly does for clients. Developing Your Event Strategy for Impact! Obviously, this doesn’t cover everything you need to know to create a TED-like event.

Strategy 0

Strategy Strategy Conference Meeting 0

BrainZooming

NOVEMBER 17, 2015

We’re developing a workshop on creative thinking techniques for a B2B salesforce in a few weeks. Reviewing the attendees’ pre-workshop surveys on their expectations, personal learning objectives, and needs for creative thinking development, they mentioned “thinking outside the box” and “how to get out of my comfort zone” frequently.

How To 40

How To Creative Thinking Creativity eBook 40

Brunner

JULY 2, 2019

The placement and creative type has since expanded to Facebook, Messenger, and WhatsApp (all of which are part of the same network). Opportunities : Brands can use Stories as both organic content, placement-specific advertising, or as a placement to expand existing ad creative.

Groups 40

Groups Engagement Survey Data 40

BrainZooming

SEPTEMBER 8, 2015

Because while The Brainzooming Group might have a DOCAP (Director of Creativity and Purring) in the future, there will never be another Director of Enthusiasm. – Mike Brown. It will also offer an opportunity to reflect and get to a happier place since for the foreseeable future, I’ll have to generate my own enthusiasm.

Conference 40

Conference Tips Groups Tools 40

BrainZooming

FEBRUARY 28, 2017

Related posts Diet Coke Can Redesign – Branding and Creativity Lessons 16 Articles on Defining Brand Strategy and Business Branding Topics B2B Direct Branding: Message and Metrics Working Together Brand Strategy – A Strategic Brand Planning Tool by Woody Bendle How to Brand a Company – 7 Types of Brand Language You Should Use.

eBook 40

eBook Strategy Strategy Leadership 40

Moves the Needle

MAY 16, 2016

Giving employees time to break from their daily routine work and think creatively can lead to positive outcomes. We must find ways to unleash the creativity and inspiration that lives in all of us. This doesn’t work in b2b. Customer Development came from b2b.) We don’t have time.” This doesn’t work in my industry.”

LEAN 75

LEAN Company Underperforming Technical Team How To 75

Gijs Van Wulfen

AUGUST 20, 2014

We like to help you with a structured approach, which combines both creativity and business reality. FORTH was developed in practice and has been used successfully in Europe by more than 35 organizations in both B2B and B2C markets and in non-profit sectors. “We struggle to get inside the head of our customers.”.

Innovation 40

Innovation Innovation Processes Study Culture 40

The Inovo Group

SEPTEMBER 18, 2017

Machines will learn how to train themselves and become creative, inventive, aesthetic and emotional – all things that it was once thought were strictly human capabilities. The advent of machine learning and artificial intelligence is creating an inevitable shift to relying on machines for a lot of the mental work previously done by people.

Artificial Inteligence 40

Artificial Inteligence Technical Review Training Technology 40

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. It made sense intuitively; you may also experience similar situations yourself.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

Idea Drop

JULY 6, 2017

Embracing technology There is no doubt that technology is an enabler for innovation, facilitating creativity and potential that is quite new to the more traditional processes harboured by the legal sector. Accordingly, law firms must start recognising this and taking action. Currently there is a wide disparity in legal innovators. “Our

Innovation Management 56

Innovation Management Management Innovation Software 56

Planview

DECEMBER 4, 2015

The Good, the Bad, and the Future of Creative Collaboration. The Role of the B2B CMO in Innovation. The skinny: Steve Blank outlines how lean innovation practices can drive 10 times the number of initiatives in a fifth of the time. Read more >> 2. Who it’s from: Jeff Degraff . Read more >> 6.

LEAN 40

LEAN Crowdsourcing Innovation Programs Innovation 40

BrainZooming

FEBRUARY 9, 2016

None other than B2B marketing expert Randall Rozin ! Who could find a connection between the “Hokey Pokey” and internal branding ideas? Randall, who leads the Global Brand Management function within Dow Corning Corporation, serves as the company’s key strategist on brand creation, internal branding, and strategy alignment.

Strategy 40

Strategy Strategy Creativity Creative Thinking 40

Moves the Needle

MAY 12, 2016

” Giving employees time to break from their daily routine work and think creatively can lead to positive outcomes. We must find ways to unleash the creativity and inspiration that lives in all of us. This doesn’t work in b2b. Customer Development came from b2b.). “We don’t have time.”

Company 64

Company Underperforming Technical Team LEAN How To 64

The BMI Lab Blog

JULY 28, 2022

His continuous improvements were mainly creative re-combinations of previously existing concepts far away from cycling sport. This is demonstrated by the various success stories in the B2C and B2B market (beyond the above mentioned success stories click here to view more case studies about successful business model innovations).

Technical Review 52

Technical Review Competition Innovation Handbook 52

Innovation Excellence

JULY 12, 2020

Using the lean startup approach, test, learn, and iterate mindset, is also preferred in corporate problem solving as it maintains momentum, what I call “ creative tension ”; Integration is needed to gain traction. Solutions should be aligned with a business unit or functional area with a solution to a pressing problem that they have.

Open Innovation 52

Open Innovation Innovation Collaboration LEAN 52