whataventure

DECEMBER 15, 2020

This is when the idea for MOBIKO was born, as the team wanted to break up this “either-or” construct and create a sustainable and demand-oriented mobility benefit that serves all employees equally. For corporates, radical innovations are, in most cases, a nice-to-have or the cherry on top of the cake.

Radical Innovation 98

Radical Innovation Project Ideation Tips 98

Paul Hobcraft

MAY 5, 2016

Leaders want to hear this, the sad true is getting a ‘decent ROI’ for innovation constructed (note constructed) is really hard. If the innovation is new to the world, how can it have a clear financial return on investment until much later? We need to appreciate new innovation balance sheet thinking. .

Innovation 100

Innovation Engagement Technical Review Entrepreneurship 100

Integrative Innovation

AUGUST 1, 2014

As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market. Actively managing the market introduction therefore increases significantly the likelihood of success for radical innovations.

Technical Review 67

Technical Review Radical Innovation Innovation Marketing 67

Idea to Value

JULY 21, 2017

In many cases (especially those listed in the book, such as Computer Storage, Department Stores and Construction Equipment), the small company releases a new technology which is inferior in quality or performance to that of the large company, but makes up for it in another way, like a lower price or convenience.

Company 248

Company Underperforming Technical Team Brainstorming Design Thinking 248