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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.

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How to Generate 100+ Cool Product Names in a Hurry!

BrainZooming

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. In the meantime, if you want help generating names, we have a FREE infographic that features 7 inspiring creative thinking questions to create cool product names!

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Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

As the Journal article states, “The fledging aviators in the JetBlue program would still have to meet this requirement (1,500 hours of flying), but by assessing students at various intervals short of 1,500 hours, the airline seeks to show that its curriculum can produce outstanding pilots who have spent fewer hours in actual aircraft.”

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PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

Are you confident in your strategic thinking, and your organization’s internal innovation competencies and skills? So, step one : Major players will not be able to compete on short haul, but the new airline can’t handle all the demand on its own. Do you have a roadmap for its short- and longer-term implications?

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Now Streaming: Extreme Creativity with Vickie Howell

BrainZooming

Vickie’s drive to strategize, revise, and improvise in the name of extreme creativity and productivity is as fierce and inspiring as ever, making her a natural choice for an interview on the Brainzooming blog. What I’d also like to do is investigate: can we sell this to an airline? And I don’t know the answer to that.