article thumbnail

The innovative ways that Airlines make money with frequent flyer points

Idea to Value

Airline loyalty programmes are fascinating. Not just because we happen to have enough frequent flyer points with one airline to fly around the world, but instead because of how they completely changed the business model of airlines. Even though the Airlines own the frequent flyer programmes.

Video 257
article thumbnail

Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Future-Centered Design: How to Turn Great Ideas into Action Plans

Daniel Burrus

Southwest Airlines has a notable history with both intrapreneurship and solving both internal and external company pain points creatively. But at Southwest Airlines, an internal employee named Marty Cobbs decided to take passengers by surprise by livening up the safety instructions with humor.

How To 89
article thumbnail

Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.

article thumbnail

Summer Travel Blogging – All the Fun Places You’ll See

BrainZooming

It’s a great opportunity to practice keeping your eyes very focused on what you are doing and ignoring the “local scenery” Being on the road during the summer is also a great opportunity to write a “Larry King-style” summer travel blogging update. Kinda wanted to go kick the tires.

Tips 40
article thumbnail

Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4

whataventure

In this blog post to inspire your business model, we focus on two contrary value propositions: affordability vs. ultimate luxury. Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Singapore Airlines. But maybe an exclusive approach works better for you?

Groups 71
article thumbnail

Your Guide to Fueling Enterprise Innovation in the Transport Industry

Qmarkets

In this blog, we’ll explore some of these trends and make a case for an effective innovation management program to capitalize on them. Other airlines including Virgin Atlantic and American Airlines have placed orders for air taxis developed by British company Vertical Aerospace in partnership with Rolls-Royce and Honeywell.