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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Building the innovation stack

Paul Hobcraft

We can mix and match different emerging or established innovation approaches but sometimes miss valuable points and due to this lack of “being connected up” we lose flexibility, sometimes meaning and miss some of the potential value as the parts are not as well interlinked or dynamic; we screen out more than we add-in.

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5 Factors Determining Success or Failure in the Shift From Project to Product

Planview

Five years ago, Planview CTA Mik Kersten outlined the “turning point” in his bestselling book, Project to Product: How to Thrive and Survive in the Age of Software with the Flow Framework. Without this commitment, consequences include slow delivery and increased technical debt.

Project 52
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A new value chain for next-generation mobility

Corporate Innovation

In my book, The Big Data Opportunity in Our Driverless Future , I make two arguments: 1) that societal and urban challenges are accelerating the adoption of on-demand mobility, and 2) technology advances, including big data and machine intelligence, are making Autonomous Connected and Electrified (ACE) vehicles a reality.

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Brands In Memoriam 2012

CorporateIntel

For those of you just stopping by, you will find any number of mentions of creative destruction as you page through my posts on innovation—it represents for me all that is true and real in deploying creativity to survive in business, perhaps best captured in the title of Andy Grove’s definitive book, “ Only The Paranoid Survive.”