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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.

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When Creative Destruction is the Right (or Wrong) Foundation for Innovation

New Markets Advisors

The term “creative destruction” was coined by famed economist Joseph Schumpeter in the 1940s. The right times to grow through destruction While the right innovation strategy depends on a number of factors?—?industry, The market is mature and over-satisfied. When markets mature to this point, companies need to shift quickly.

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Now Streaming: Extreme Creativity with Vickie Howell

BrainZooming

Vickie’s drive to strategize, revise, and improvise in the name of extreme creativity and productivity is as fierce and inspiring as ever, making her a natural choice for an interview on the Brainzooming blog. Now Streaming: Extreme Creativity and Vickie Howell. If I know you there’s a long, long, long-term strategy.

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Basic or Luxury? Getting Your Value Proposition Right – Business Model Inspiration #4

whataventure

Research shows that serial entrepreneurs develop business models more successfully than others by building on proven strategies. Enjoy the following business model strategy to boost your creativity. Get inspired by Jumeirah’s or Singapore Airlines’ luxurious solutions, and decide for yourself. Affordability.

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How to Generate 100+ Cool Product Names in a Hurry!

BrainZooming

I was standing in line at the Baltimore airport, about to board an earlier-than-planned Southwest Airlines flight through Chicago on my way back home. I see three take-aways from this story: The benefit of creative structure to generate LOTS of ideas, because the winner may be cool product name number eighty-three.

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THOMAS EDISON’S CREATIVE THINKING HABIT: ADAPTATION

Michael Michalko

One of the paradoxes of creativity is that in order to think originally, we must first familiarize ourselves with the ideas of others. Adaptation is a common and inescapable practice in creativity. One day he and I had a discussion about creative thinking and I brought up the principle of adaptation. GECKO GLOVES.