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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. When it comes to bad decisions about branding strategies, this scary mistake is all tricks and no treats. The entire Southwest Airlines ticketing area was decorated for Halloween. Extending Branding Strategies Too Far.

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The Whole Foods Strategy…Isn’t (Whole)

Matthew May

There’s an interesting strategic play being made by Whole Foods Markets, in the midst of the company’s nearly $2 billion one-day drop in market value a few weeks ago, on the announcement of a shareholder lawsuit. So, Whole Foods is taking a Trader Joe’s strategy in launching its 365-brand stores. Weird, I know.

Strategy 100
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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. Here are five simple, yet powerful, lessons that come to mind as I reflect on the Kelleher era at the airline: Make tradeoffs. At Southwest, Kelleher chose to run an airline in a very different manner.

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Find out why investing in Digital Marketing makes all the difference during a crisis

mjvinnovation

In the same proportion, we will see substantial growth in Digital Marketing actions over the coming years. Here, we’ll show you some of the main reasons for investing in your Digital Marketing strategy! Inbound Marketing Content Marketing SEO Social Media. Marketing “from home.”

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Why Do Entrepreneurs Keep Entering Highly Unprofitable Industries?

Michael Roberto

Source: New York Times During the early days of my strategy courses, we often learn about Porter's five forces as a tool for evaluating industry structure. We often examine industriest at the extreme - either highly profitable (such as pharma) or highly unprofitable (such as airlines or fitness centers). What a terrific question!

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Four Mind-Bending Business Models to Shake Up 2016

Leapfrogging

But perhaps the greatest innovations in business won’t be what companies decide to sell, but how they’ll go to market in ways that create entirely new business models. Here are four strategies to watch in 2016: Exclusivity – Play Hard to Get, to Get More Customers. What does that mean for marketers?