Remove Airlines Remove Culture Remove Disruption Remove Product Innovation
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Overcoming fixedness before being locked in amber

Jeffrey Phillips

People simply aren't paying attention, are too distracted or too fearful to really think about all the potential innovation opportunity. Or, as I'll explore below, we give into a perspective that suggests that many issues, conventions, regulations and cultures are fixed, unable to move.

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Crowdsourcing Internal Innovation

Collective Innovation

The most common types of sustaining innovation are: Application Innovation : This is when you find a new use for an existing product, tapping into a new base of customers and potential. Product Innovation : Creates a difference with an existing product line and existing market, usually through features.