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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

The folks at Armada Corporate Intelligence offered an internal branding strategy take on the United Airlines woes, offering strategic thinking questions you can ask and answer to improve your brand’s resiliency and avoid brand crises. 3 Ways Your Internal Branding Strategy Can Be Smarter than United Airlines.

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Herb Kelleher's Legacy at Southwest Airlines: 5 Important Lessons

Michael Roberto

Source: Southwest Airlines Yesterday, Southwest Airlines co-founder and long-time CEO Herb Kelleher died at age 87. The company delivered strong profits, satisfied its customers, and kept its employees engaged and productive. At Southwest, Kelleher chose to run an airline in a very different manner. Think systemically.

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

Amazon shares how eliminating the ‘institutional no’ and ‘serial no’ from the management chain, to allow for a more collaborative process has helped the company establish its innovative culture. If these airlines had not innovated quickly in response to the crisis – would they have fared so well?

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Building a Business Case for Innovation Management – Why Now?

Qmarkets

Amazon shares how eliminating the ‘institutional no’ and ‘serial no’ from the management chain, to allow for a more collaborative process has helped the company establish its innovative culture. If these airlines had not innovated quickly in response to the crisis – would they have fared so well?

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What is Digital Transformation in Business and Why is it Important?

Moves the Needle

Digital products in the hands of customers, such as banking, airline or music apps, represent the last piece of the digitization puzzle since many of the back-end systems and processes became computerized over the last several decades. Digital transformation is just as much about changing the company culture as it is about the technology.

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Collaboration in the Time of the Coronavirus: How to Innovate Effectively During a Crisis

Qmarkets

Already we are seeing some worryingly severe consequences, with global stock market volatility, consumer retail hysteria, and whole airline fleets grounded indefinitely. It will have a profound impact on virtually all aspects of business – from production processes, to HR regulations, to marketing strategies.

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The Importance of Casting a Wide Net While Innovating

Qmarkets

His Doctorate degree (2012) in Management focused learning in the areas of organizational change, leadership theory, and strategy. Read on to discover innovation best practices from Robert's experience working at a range of renowned companies, including Citibank, Delta Airlines, and most recently Southwest Airlines.