The What, Why and How of Trade Promotion Forecasting
Acuvate
JANUARY 29, 2019
An effective TPF solution offers the capability to forecast the sales uplift and ROI that can be generated due to a particular trade promotion. This aspect is crucial to help model future promotions. As per a Gartner Report , about 59% of the companies rely on basic spreadsheets for forecasting and analysis of trade promotions.
Let's personalize your content