Leapfrogging

MARCH 9, 2022

Apple never did formal market research to tell them what to do. Steve Jobs once said, “We do no market research. Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. Many people debate the merits of data analysis versus intuition.

Data 130

Data Groups Innovation Comparison 130

Innovation in Practice

AUGUST 1, 2016

For that, you need to do a detailed comparison of how your product compares to the competition's, feature by feature. . You’ll also need to do a customer analysis, especially on what factors are most important to customers when they buy a product as well as how they perceive your brand versus the competition.

Comparison 40

Comparison Competition Analysis Marketing 40

The Human Factor

MARCH 12, 2019

Things like product development and manufacturing certainly don’t come cheap. Not to mention that any business needs to pile a fair amount into things like marketing. A breakeven analysis. This is especially useful as it provides a direct comparison with an existing company. Not at all. An expenses budget.

Comparison 28

Comparison Project Analysis Product Development 28

Planview

MAY 10, 2024

These key areas are: Product Development Capital Expenditures (CapEx) Marketing Through this exploration, we will highlight the significance of balancing long-term vision and short-term objectives, considering various assumptions, scenarios, and interdependencies within the automotive landscape. Yet, challenges abound.

Management 52

Management Analysis Comparison Product Development 52

Mike Shipulski

JANUARY 27, 2016

One of the best ways to improve your brand is to improve your products. Usually it’s a straightforward battle between market leaders, where one claims quantifiable benefit over the other – Ours gets 40 mpg and theirs doesn’t. But there’s a more powerful way to improve your brand, and that’s to map your products to reliability.

Software Review 40

Software Review Design Comparison System 40

Mike Shipulski

NOVEMBER 11, 2015

But when an up-start outsider enters the market back-to-front, the wheels fall off. When they develop useful newness before you and sell it to your customers (new customers for them), that’s not good. Start with a functional analysis of your state-of-the-art. The model works well as long as everyone in the industry follows it.

Comparison 40

Comparison Project Product Development Analysis 40