article thumbnail

Use Intuition for Innovation Just Like Apple and Target

Leapfrogging

Robyn Waters, the former vice president of trend, design and product development, once told me the same thing. Many people debate the merits of data analysis versus intuition. When we find ourselves staring at a lot of data, statistics, or mind-numbing charts and graphs, we’ve taken a step too far into the analysis zone.

Data 130
article thumbnail

Creating New "Benefit Delivery Vehicles"

Innovation in Practice

So how do you build the right product or service? For that, you need to do a detailed comparison of how your product compares to the competition's, feature by feature. . Then look at your competitive comparison. You want to make sure those features are most evident when the customer uses the product.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Looking For Ways To Finance Your Business? You Can If You Plan!

The Human Factor

Things like product development and manufacturing certainly don’t come cheap. A breakeven analysis. This is especially useful as it provides a direct comparison with an existing company. Contributed post –. If all the business advice is to be believed, you need a pretty significant amount of capital to start a company.

article thumbnail

Driving Success: Managing Risk Across 3 Key Automotive Areas

Planview

These key areas are: Product Development Capital Expenditures (CapEx) Marketing Through this exploration, we will highlight the significance of balancing long-term vision and short-term objectives, considering various assumptions, scenarios, and interdependencies within the automotive landscape.

article thumbnail

Creating a brand that lasts.

Mike Shipulski

But there’s a more powerful way to improve your brand, and that’s to map your products to reliability. It’s far a more difficult game than the quantified head-to-head comparison of fuel economy and it’s a longer play, but done right, it’s a lasting play that is difficult to beat.

article thumbnail

Creativity Must Guide the Data-Driven Design Process

Boxes and Arrows

Instead of those subjective measures, you can give them data: click-through and abandonment rates, statistics on the number of installs, retention and referral counts, user paths, cohort analyses, A/B comparisons, and countless other analytical riches. Product development and design is a cyclical process. Those bad numbers?

Data 101
article thumbnail

Is it novel?

Mike Shipulski

Novel work is work that creates difference, and that difference can be defined only in comparison with the state-of-the-art (what is, or the baseline system). Start with a functional analysis of your state-of-the-art. Create a block diagram of your business model, your most successful product and the service that defines your brand.