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Internal Branding Strategy – 3 Ways to Be Smarter than United Airlines

BrainZooming

For an airline, determining the correct way for a gate agent to manage boarding, or for a flight attendant to interact with passengers, are both elements of managing an internal brand team. Here are three internal branding weak spots the United incident highlights. Who Is Your Internal Brand Team?

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Strategic Thinking Exercises – 3 Responses to New Ideas

BrainZooming

While this constraint may seem (and actually be) ridiculous, it shaped how the Brainzooming method developed. What this suggests for you is that when working with a team, you don’t necessarily have to be ready to respond by saying ideas and concepts are good or bad. Strategic Thinking Exercises – 3 Responses to New Ideas.

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Why a Thought Leadership Strategy Isn’t What Your Brand Needs

BrainZooming

While I’m sure it was a completely sincere gesture, I think pursuing a thought leadership strategy isn’t something a brand or an individual shouldn’t do. My personal antipathy toward thought leadership strategy stems from a moment during corporate life. What to Say about a Thought Leadership Strategy? Employee Leader Strategy.

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Leadership Skills – 8 Ways to Fake It Until You Make It

BrainZooming

Suppose you’re going into a meeting and taking over leadership of a team or initiative where those you will be leading have been involved and active previously. Develop a basic agenda for the meeting with the participants doing most of the talking, as you listen and summarize ideas. Solicit each participant’s ideas in advance.

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Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company

BrainZooming

At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Building the Team. Expect turnover in the team. Defining Success.

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5 Employee Engagement Ideas When Turnover Is High

BrainZooming

Creating Strategic Impact” Leaders need high-impact ways to develop employees that can provide input into strategic planning and then turn it into results. Download this free, action-focused mini-book to: Learn smart ways to separate strategic opportunities from the daily noise of business. – Mike Brown.

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Leadership Training – Walmart Hopes for Big Impact

BrainZooming

We’re happy to have them back today with an article adapted from a newsletter they published on a leadership training program Walmart is rolling out in its US stores. Walmart, a brand often immersed in debates about poor employee treatment, is piloting new training for both front-line employees and in-store managers.