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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

However, the advertising and communications industry is highly competitive and faced with a threat from self-service technology companies such as Marketo, Pardot, Hubspot, Persado, Ayboll, Shopify, Magento, BigCommerce, Hootsuite, Buffer and Sprout Social.

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7 steps to implement Data Science in your company

mjvinnovation

Data Science is about mining large amounts of structured and unstructured data to identify patterns that can help an organization control costs, increase efficiency, recognize new market opportunities, and increase the organization’s competitive advantage. Hire data scientists. Work the Data Science culture.

Data 52
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5 Ways to Spring Clean Your IP Portfolio

Anaqua

At Anaqua, Vincent Brault, SVP of Product & Innovation recommends aligning your IP with your business strategy, developing a disciplined plan to remain competitive, and working smarter with prosecution analytics, Big Data and Artificial Intelligence. Here’s what they said: 1.

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Digital Transformation: why be a data company

mjvinnovation

Nowadays, a company that has already taken on digital transformation as a strategy manages to understand and analyze market trends with the help of Big Data services and tools. . Big data is the perfect tool to get a view of your customers. This strengthens competitiveness at a much higher level.

Data 40
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Business Analytics: how to implement in your company

mjvinnovation

So there is a real rush in the IT industry to develop methods and tools that can turn that sea of data into useful insights. It is in this new scenario that the concepts of Big Data, Analytics, Internet of Things, etc. Artificial Intelligence is the new normal. have appeared. Where is the difference?

Company 40
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How banks can build customer loyalty through design

mjvinnovation

This is because the competition is always evolving and improving their services and products. Here’s a tip: to reach GAFA’s level, prioritize your faults and resolve them in order of severity. The competition for consumer attention has just begun. All companies are focused on creating the best experiences for their users.

Design 59
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Industry 4.0: what it is and what are its current impacts

mjvinnovation

More than having the concept at the tip of the tongue, it is important to know that it is a movement that is transforming economies, jobs and even society itself. the emergence of tools, resources and methods for data analysis: BI and Analytics solutions to complex management methodologies and use of Big Data; .