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How Marketers Can Adapt to LLM-Powered Search

Harvard Business Review

Large language models (LLMs) provide a search experience that’s dramatically different from the web-browser experience. The biggest difference is this: LLMs promise to answer queries not with links, as web browsers do, but with answers. The authors present three ways for marketers to rise to this challenge.

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The Future of Design Thinking: Integrating Artificial Intelligence for Success

Leapfrogging

Embracing the Evolution: AI Meets Design Thinking The intersection of artificial intelligence and design thinking is poised to redefine the landscape of innovation and strategy. For instance, AI can quickly analyze vast datasets to reveal user behavior patterns, informing more accurate empathetic insights and needs analysis.

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Do we really care about (artificial) intelligence?

Norbert Bol

Sorry for not keeping my promise to blog more in 2020 about responsible technology and artificial intelligence as I wrote in Happy New Year: The new roaring ’20 s. Responsible use of the digital enabled technologies that often inhibit artificial intelligence is still a topic of debate. Schneider et al.

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Innovation on Steroids: Next Generation AI-Powered Phases and Gates

Leapfrogging

From its inception to the current state, the processes governing the development of new products and services have continuously evolved to incorporate new methodologies and technologies. Traditional Phases and Gates Processes Traditionally, the phases and gates model has been a cornerstone in structuring innovation management.

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New Study: 2018 State of Embedded Analytics Report

Why do some embedded analytics projects succeed while others fail? We surveyed 500+ application teams embedding analytics to find out which analytics features actually move the needle. Read the 6th annual State of Embedded Analytics Report to discover new best practices. Brought to you by Logi Analytics.

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Could Artificial Intelligence Contribute to Open Innovation?

Yet2

We previously explored the ‘ The Future of Artificial Intelligence ’ using our insights, but this time we put it to the test…. The below was written by ChatGPT (the open-source AI model from OpenAI ): Prompt: How can ChatGPT be used as an innovation tool? The post Could Artificial Intelligence Contribute to Open Innovation?

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Unleashing the Power of AI in Innovation Management

Leapfrogging

However, with the advent of artificial intelligence in innovation management , these stages and gates are being reimagined. AI technologies offer unprecedented capabilities in data analysis, pattern recognition, and predictive modeling, which can significantly enhance the efficacy of the Stages and Gates process.