BrainZooming

FEBRUARY 26, 2018

It’s always a wonderful inspiration for strategic and creative thinking questions (plus it’s exciting that we have a current client among the companies recognized). 16 Creative Thinking Questions from the Most Innovative Companies. 16 Creative Thinking Questions from the Most Innovative Companies.

Creative Thinking 89

Creative Thinking Creativity Company eBook 89

BrainZooming

MARCH 21, 2017

Short Story: Look for specifics and things that people can actually do or perform to move creative thinking into action. How do you move from creative thinking into action? Two of the client’s senior staff members said this was a question they expected us to answer during the strategic thinking workshop.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

JANUARY 3, 2018

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. We created a proposal for rapidly updating and developing its B2B brand strategy while leaving everything in place the founder and CEO loves about the brand and doesn’t want to tinker with right now.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

APRIL 16, 2018

Yes, No, and Everything In Between – Guest Post by Mike Brown 5 Ideas for Expanding Innovation Strategy Workshop Participants Disruptive Innovation, Change Management & Taking the NO Out of InNOvation Pursuing a B2B Innovation Strategy for the User’s Benefit. More Posts - Website Follow Me:

Strategy 66

Strategy Strategy Strategic Thinking Innovation 66

BrainZooming

OCTOBER 21, 2016

When we were developing the Brainzooming strategic planning process inside a Fortune 500 company, we used it to plan strategy across a whole portfolio of services and clients in a B2B setting. 9 Ways to Keep Strategic Planning Process Exercises Fresh Every Year.

Exercises 40

Exercises eBook Strategic Thinking Groups 40

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. And how do you REALLY know what factors are driving changes in expectations? In B2B, it may happen through some type of secret or mystery shopping.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

FEBRUARY 28, 2017

We also touched on whether one of their product names actually has much greater brand equity than the overall organization (which changed its name to an acronym several years ago). See what I mean? A question about the email signature quickly got us (well, at least me), questioning their whole naming and identity strategy.

eBook 40

eBook Strategy Strategy Leadership 40