B2B Collaboration LEAN Marketing 
Thinkers360 - Thought Leader Interviews
MARCH 8, 2024
Cynthia, helps organizations optimize human-centric knowledge management to increase trust and support collaboration and inclusion. Before founding CJ Young Consulting, she retired from the U.S. Navy as a Surface Warfare Officer after 23 years of active duty. Thinkers360: Tell us a bit about your background and areas of expertise.
Qmarkets
JULY 31, 2023
Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. Our combined expertise in digital transformation, omnichannel strategies, and innovation management will empower businesses to stay competitive and adapt to changes in the market and customer demands.”
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BrainZooming
JANUARY 3, 2018
He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.
Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
100%Open
APRIL 2, 2019
Organisations we’ve worked with – LEGO, Interface, Crisis and many others – have undergone a transformation from inward-looking and competitive to open-minded and collaborative. Adrian Wong, Decidedly: What to use instead of Lean Startup in the B2B market. Thanks for reading!
Innovation Excellence
JULY 12, 2020
Using the lean startup approach, test, learn, and iterate mindset, is also preferred in corporate problem solving as it maintains momentum, what I call “ creative tension ”; Integration is needed to gain traction. Ross: “How can entrepreneurs best approach Orange to consider collaboration?”.
Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
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