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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.

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The Value of E-Learning and CMOE’s Top 5 Trending Courses

CMOE

77 percent of B2B marketers use educational materials to nurture their leads. While it may be easy to find digital or e-learning products on the market, it is important that you find the right solution—one that will drive maximum value for individual contributors, teams, leaders, and the organization as a whole. Communication.

Course 52
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14 Event Marketing Strategy Questions You NEED to Ask Early

BrainZooming

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

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5 Questions to Move Creative Thinking into Action

BrainZooming

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively.

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7 Internal Branding Ideas from the “Hokey Pokey”

BrainZooming

None other than B2B marketing expert Randall Rozin ! Who could find a connection between the “Hokey Pokey” and internal branding ideas? Randall, who leads the Global Brand Management function within Dow Corning Corporation, serves as the company’s key strategist on brand creation, internal branding, and strategy alignment.

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Corporate Branding Decisions – You Gotta Get Physical

BrainZooming

Related posts Diet Coke Can Redesign – Branding and Creativity Lessons 16 Articles on Defining Brand Strategy and Business Branding Topics B2B Direct Branding: Message and Metrics Working Together Brand Strategy – A Strategic Brand Planning Tool by Woody Bendle How to Brand a Company – 7 Types of Brand Language You Should Use.

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