B2B Demo Marketing Strategy 
Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Instead of B2B, it’s now B4H — Brands for Humans.
Brunner
DECEMBER 2, 2019
The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Lead Nurturing is the Nature of Automated Marketing.
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Brunner
JULY 29, 2022
The Home Depot Rental’s TikTok strategy . The Home Depot Rental’s strategy included partnering with Millennials who have become prominent TikTok influencers thanks to videos they create and share about their home improvement projects. . Explore opportunities to make the most of its potential for your marketing goals. .
The Inovo Group
APRIL 17, 2017
An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. In these companies, the CEO drives the digital vision and strategy (41% of these CEOs set the digital strategy, while 59% understand and support it).
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