Brunner
MARCH 1, 2024
If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. If you’re ready to energize your B2B marketing, let’s talk.
Brunner
DECEMBER 2, 2019
The B2B space is a specific beast when it comes to improving marketing and sales strategy. When it comes to B2B companies, the sales cycle is often longer, driven by contact-based communications, lengthy demos and a focus on rationalization rather than emotion. Lead Nurturing is the Nature of Automated Marketing.
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Your Ideas are Terrible
AUGUST 6, 2018
B2B Next Conference & Exhibition. Atlanta Techstars Demo Day. Chief Strategy Officer Summit. Corporate innovators will be immersed in the current innovation landscape through case studies and workshops and then be introduced to vetted B2B startups for curated meetings to explore piloting. Future Trends. Sept 24-25.
Brunner
JULY 29, 2022
The Home Depot Rental’s TikTok strategy . The Home Depot Rental’s strategy included partnering with Millennials who have become prominent TikTok influencers thanks to videos they create and share about their home improvement projects. . Sprout Social: Social media demographics to inform your brand’s strategy in 2022 .
Advertiser: ZoomInfo
Think about it: with outbound prospecting, requests from management, scheduled demos, and inbound calls, chaos can quickly work its way into your strategy, deeming a “speed wins” selling mentality downright ineffective. The bottom line is that, in B2B sales, speed is useless without control. Efficient outreach strategy.
Innovators Alliance
DECEMBER 4, 2018
Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. According to a recent poll from TrustRadius , as much as 76% of B2B buyers use reviews to discover new brands and technology products. And that’s just to name a few.
The Inovo Group
APRIL 17, 2017
Consider a large, multi-national, B2B company [1] with multiple business units making a variety of different physical products that require world-class technology and significant capital assets. In these companies, the CEO drives the digital vision and strategy (41% of these CEOs set the digital strategy, while 59% understand and support it).
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