An Innovation Minute with Gregg Fraley
Gregg Fraley
JULY 10, 2019
Qualitative Research in B2B. The message of this edition of An Innovation Minute is simple: Use of qualitative research techniques in business to business companies (B2B) is woefully under-utilized. Qualitative techniques are usable within frameworks like Design Thinking, Agile, Lean, and CPS. Click here to view.
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