B2B Engagement Ideation Strategic Thinking 
BrainZooming
MAY 31, 2017
Talking with a B2B company about a day-long customer program, I suggested they invite employees to fill various roles at the event. These duties would give customers exposure to smart, strategic, and dynamic team members they might never typically know. Rapidly deploy effective strategic thinking exercises to spur innovation.
BrainZooming
AUGUST 13, 2018
Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. You might even engage a firm specializing in competitive intelligence to do this.
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