BrainZooming

JANUARY 3, 2018

He was a client team member on a customer experience strategy engagement several years ago. He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. The focus was on getting the best, actionable brand strategy foundation elements in place ASAP so they can implement.

Strategy 96

Strategy Strategy Exercises Strategic Thinking 96

BrainZooming

APRIL 16, 2018

This is a new slide for a two-day innovation strategy workshop we’ll be presenting this week in Los Angeles. While the slide is new, the appearance of all of these excuses (and more) for not advancing with an innovation strategy are anything but new. Mike is a frequent speaker on innovation, strategic thinking, and social media.

Strategy 66

Strategy Strategy Strategic Thinking Innovation 66

BrainZooming

JUNE 30, 2016

Instead, how about a list of 14 event marketing strategy questions you can use the next time you or your organization plan an event? 14 Event Marketing Strategy Questions You NEED to Ask Early. Yes, you need to be able to answer “Yes” to all these event marketing strategy questions. – Mike Brown.

Marketing 67

Marketing Strategy Strategy Conference 67

BrainZooming

MARCH 21, 2017

How do you move from creative thinking into action? That was a persistent question during a recent Brainzooming strategic thinking workshop that also included a heavy dose of content on creative thinking. They also wanted a sense of when and why you should think creatively. Turning Creative Thinking into Action.

Creative Thinking 61

Creative Thinking Creativity Strategic Thinking eBook 61

BrainZooming

AUGUST 13, 2018

Yet, when we wanted to try to prove it for a B2B brand, we always wound up eliminating the necessary customer satisfaction survey questions to reduce survey time or research costs. In B2B, it may happen through some type of secret or mystery shopping. Taking the Next and Ongoing Steps to Managing Customer Expectations.

Disruption 45

Disruption Strategic Thinking Survey eBook 45

BrainZooming

FEBRUARY 9, 2016

None other than B2B marketing expert Randall Rozin ! Randall, who leads the Global Brand Management function within Dow Corning Corporation, serves as the company’s key strategist on brand creation, internal branding, and strategy alignment. With internal branding strategy you want hearts and minds.

Strategy 40

Strategy Strategy Creativity Creative Thinking 40