The Dwindling Shelf Life of Market Insights?—?And What To Do About It
New Markets Advisors
JUNE 28, 2019
including both B2B and B2C customers?—?are There may be large shifts in trends, technologies, or solutions on the market; those changes can make certain jobs grow or wane in importance, or they can make some jobs easier to satisfy. He is a co-author of the award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation.
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