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The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

including both B2B and B2C customers?—?are There may be large shifts in trends, technologies, or solutions on the market; those changes can make certain jobs grow or wane in importance, or they can make some jobs easier to satisfy. He is a co-author of the award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation.

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The 10 Reasons People Buy New Products

New Markets Advisors

at least in a B2C context. In 2018, financial technology startups (fintechs) raised $12.4B But more importantly, Nintendo banked on the same strategy that made the reboot of its NES Classic console so successful: selling nostalgia. For that reason, I’ve attempted to highlight ten fundamental reasons that people buy new products.