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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

BCG comments: (…) it appears that even within the technology sector, many companies are not getting the message; on average, only about a third of executives project big data and mobile will have a significant impact on innovation in their industries over the next three to five years.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

This requires companies to proactively or reactively innovate their business models in order to remain competitive. The platform environment is mostly characterized by a tension between collboration and competition of the participating companies, often referred to as coopetition. Cases in point: Lego and Burberry.