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Masters of Marketing 2023: It’s Time to Stop Thinking B2B and B2C Marketing are Different 

Brunner

Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.

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Business Model Innovation Basics Series - Part 2: Why Business Model Innovation Matters

The BMI Lab Blog

But what is the “secret sauce” of winning athletes and companies? Even in unfavorable situations overwhelming success and sustainable competitive advantage can be created by many small improvements, innovations and changes of the holistic approach with which a company aspires to reach its vision.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

Although, this is highly individual to each company, there may be some common cornerstones – such as the “ Three Horizons ” concept – structuring this way. On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. Digital Transformation.

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Why you should care about the Creativity Era

Innovation 360 Group

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.

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8 Customer Experience Stats Every Leader Needs to Know

Planview

One bad experience for a customer can set off a chain reaction that leaves your company putting out a lot of fires. Leaders in innovation are tasked with driving changes that will enable their company to gain and maintain a competitive edge. the estimated cost of customers switching due to poor service is $1.6 In the U.S.,

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8 Customer Experience Stats Every Leader Needs to Know

Planview

One bad experience for a customer can set off a chain reaction that leaves your company putting out a lot of fires. Leaders in innovation are tasked with driving changes that will enable their company to gain and maintain a competitive edge. the estimated cost of customers switching due to poor service is $1.6 In the U.S.,

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

In 10-15 years time, an Artificial Intelligence (AI) could be helping to run your company. This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. Transforming Your Business.