Brunner
NOVEMBER 27, 2023
Tony Ezell strode to the ANA conference stage and posed a provocative question for marketers: “Are B2C and B2B marketing and brand evolution really any different?” Ezell shared the successes BD has had due to its more unified B2B/B2C approach and an integrated brand architecture strategy.
Qmarkets
JULY 31, 2023
About OmniStrada OmniStrada is a boutique digital consultancy based in Singapore, advising B2C and B2B businesses across Asia. Its team has 35+ years of combined experience in digital and e-commerce, strategic planning, customer experience, operational, and technical expertise. But it doesn’t have to be so hard.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The BMI Lab Blog
JULY 28, 2022
But what is the “secret sauce” of winning athletes and companies? Even in unfavorable situations overwhelming success and sustainable competitive advantage can be created by many small improvements, innovations and changes of the holistic approach with which a company aspires to reach its vision.
Planview
FEBRUARY 22, 2017
One bad experience for a customer can set off a chain reaction that leaves your company putting out a lot of fires. Leaders in innovation are tasked with driving changes that will enable their company to gain and maintain a competitive edge. the estimated cost of customers switching due to poor service is $1.6 In the U.S.,
Planview
FEBRUARY 22, 2017
One bad experience for a customer can set off a chain reaction that leaves your company putting out a lot of fires. Leaders in innovation are tasked with driving changes that will enable their company to gain and maintain a competitive edge. the estimated cost of customers switching due to poor service is $1.6 In the U.S.,
Innovation 360 Group
SEPTEMBER 6, 2015
The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.
Tim Kastelle
MARCH 13, 2016
Although, this is highly individual to each company, there may be some common cornerstones – such as the “ Three Horizons ” concept – structuring this way. On top of this, from an incumbents’ point of view, there are legitimate reasons for rejecting a new technology. Digital Transformation.
Expert insights. Personalized for you.
52 
Let's personalize your content