Innovation 360 Group

SEPTEMBER 6, 2015

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. The era of creativity, also referred frequently by Philips and ADLittle, to mention two examples, presents the following characteristics: Rapidly expanding global competition , pushing companies to find new competitive advantage quicker.

Creativity 45

Creativity Technical Review Competition Software Review 45

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. Reporting tip #1: Provide context. Marketing services (e.g.,

Tips 65

Tips Study Underperforming Technical Team Report 65

Brunner

JANUARY 5, 2024

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. That amount is expected to more than double by 2027, up to $107 billion, the report found.

Software Review 52

Software Review Data Marketing Report 52

Tim Kastelle

MARCH 13, 2016

We would expect to see the most intensive innovation focus in big data, given all the attention that has been devoted to the ability of digital data and advanced analytics to generate new products, markets, and revenue streams. Depending on the maturity level, distinct objectives and priorities are reported (see figure below).

Innovation Management 100

Innovation Management Management Underperforming Technical Team Big Data 100

The Inovo Group

APRIL 17, 2017

An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. By reducing economic friction, digitalization enables competition that pressures revenue and profit growth. These are primarily B2C companies (e.g.,

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Integrative Innovation

JANUARY 27, 2016

This requires companies to proactively or reactively innovate their business models in order to remain competitive. The platform environment is mostly characterized by a tension between collboration and competition of the participating companies, often referred to as coopetition. Cases in point: Lego and Burberry.

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40