Remove B2C Remove Data Remove Marketing Remove Roadmap
article thumbnail

The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. How can content strategy affect our daily lives as marketers? What is content strategy?

Roadmap 98
article thumbnail

Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams.

Culture 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

The Dwindling Shelf Life of Market Insights?—?And Unfortunately, companies have limited resources, and they can only refresh their market research on a relatively limited basis. including both B2B and B2C customers?—?are Dave Farber is a strategy and innovation consultant at New Markets Advisors.

article thumbnail

My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

“The bold intention is to create a unified, AI-assisted developer experience with deep integration of the event management, data and analytics services of MindSphere into Mendix, to create the world’s leading Low-Code and (Industrial IoT platform” (Mindex Quote). That got my attention.

article thumbnail

The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

Not to mention the major disruption caused to supply chains, manufacturing lines and different markets across the globe, all with their unique nuances as to how Covid-19 is changing the way of life. But does the lack of physical presence create barriers to how much data we are able to collect, to feedback to the business?

Change 52
article thumbnail

You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. In other words, an AI could be involved in every situation where large volumes of data are used to make complex decisions. P&G), software (e.g.,

article thumbnail

The 10 Reasons People Buy New Products

New Markets Advisors

I advocate for developing a rich understanding of consumers that allows companies to build successful products and market them in the right way. Yet entrepreneurs, marketers, product managers, and other innovators often get lost in the complexity of their businesses and their new ideas. at least in a B2C context. It grew 12.8%