article thumbnail

The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. Analyze the data regularly to understand what works and what needs improvement. She holds a B.A.

Roadmap 98
article thumbnail

Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. It will partner up with the C-suite to roadmap the journey, deliver and create value for each of the business functions, and drive strategy cohesiveness across teams.

Culture 98
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

“The bold intention is to create a unified, AI-assisted developer experience with deep integration of the event management, data and analytics services of MindSphere into Mendix, to create the world’s leading Low-Code and (Industrial IoT platform” (Mindex Quote). That got my attention.

article thumbnail

The Dwindling Shelf Life of Market Insights?—?And What To Do About It

New Markets Advisors

including both B2B and B2C customers?—?are Before long, the data quality is diminished and the project has grown into a costly endeavor that eats away at teams’ time and budgets. He is a co-author of the award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation. As a general rule, the jobs that customers?—?including

article thumbnail

The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. But does the lack of physical presence create barriers to how much data we are able to collect, to feedback to the business?

Change 52
article thumbnail

You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

In other words, an AI could be involved in every situation where large volumes of data are used to make complex decisions. Computers today process large volumes of data very quickly according to preset instructions. The amount and type of data being generated has reached a tipping point. These are primarily B2C companies (e.g.,

article thumbnail

The 10 Reasons People Buy New Products

New Markets Advisors

at least in a B2C context. Its EpicMix program offers a social network for skiers who want to share photos and performance data. He is a co-author of the award-winning book Jobs to be Done: A Roadmap for Customer-Centered Innovation. Purchasing decisions are certainly nuanced, and a detailed understanding of customers is key.