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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Instead of guessing what topics to cover and formats to use, you can develop a well-researched content strategy framework, grounded in data, to determine the right channels, the right formats, and the right target audiences for our content. How can content strategy affect our daily lives as marketers? What is content strategy?

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Brunner Honored for Integrated Marketing, PR Campaigns at PRSA Renaissance Awards

Brunner

The event honors local organizations, agencies and businesses as well as communicators for their innovative work across all aspects of public relations and marketing communications. These campaigns are built on the foundation of strategy, data and creativity – and it’s fantastic to get recognition while elevating our clients in the process.”.

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What is Retail Media Advertising and Is it a Fit for My Brand?

Brunner

It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. Read on to learn what it is, how it works — and if it could be right for your marketing strategy. How Does Retail Media Advertising Work? Who Does Retail Media Advertising Work For?

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AI Meets Design Thinking: Crafting a People-Centric Business Future

Tullio Siragusa

We transitioned from B2B or B2C to P2P. We witnessed a business paradigm shift from B2B and B2C to P2P — people to people. The Empathetic AI Where traditional market research methods might skim the surface, AI dives deep. For instance, consider a solar power company venturing into a new geographic market.

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Qmarkets and OmniStrada Partner to Empower Asian Businesses with Continuous Improvement Culture & Capabilities

Qmarkets

Qmarkets’ innovation management software facilitates idea generation, evaluation and implementation, collaboration, and data analysis. Our combined expertise in digital transformation, omnichannel strategies, and innovation management will empower businesses to stay competitive and adapt to changes in the market and customer demands.”

Culture 98
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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

From the onset of marketing in the 1950s to today, we’ve seen clear transformations. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced. market with sustainable energy products. However, amidst this tech-driven evolution, a new paradigm is emerging.

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To reach young adults, companies like The Home Depot Rental are finding success on TikTok

Brunner

Data about user behavior gets circulated back into TikTok’s algorithm to continuously strengthen and deliver relevant content, so users keep coming back for more. . Whether your company is B2B or B2C, TikTok is the perfect channel for sharing tutorials, product demos and testimonials. . Hootsuite: What is TikTok?

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