B2C Design Thinking Examples LEAN 
Tim Kastelle
MARCH 13, 2016
In light of rising connectedness, thinking in complementarities and co-creating in ecosystems with small and large partners (as discussed above) will increasingly take hold. One recent example for strategic complementarity is the announced partnership between GM and Lyft. Digital Transformation.
Integrative Innovation
JANUARY 27, 2016
Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Popular examples are: Apple’s App Store, Google Play, Amazon, Alibaba, Kickstarter, AirBnB, 3M or Ebay. One recent example for strategic complementarity is the announced partnership between GM and Lyft.
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