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Customer Co-Creation: A Deeper Path to Empathic Understanding

Legacy Innovation Group

But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. An excellent example of this is the HP Moonshot Discovery Lab (replicated in Houston, Grenoble, Bangalore, and Singapore).

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50 what-if questions to reimagine the future

Board of Innovation

What if you turned from B2C to B2B (or viceversa)? find new ideas and examples to disrupt your industry. Smart assistants like Alexa (Amazon), Google Assistant (Google) or Siri (Apple) are the first mass-market examples of how voice interfaces could look like in the future. What if you turned from B2C to B2B (or viceversa)?

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Why You Don’t Want Brand Strategy and Execution from the Same Partner

BrainZooming

He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. We exchanged emails right before the holiday that they are leaning toward going with a different outside partner that does both brand strategy and execution.

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From product to business model innovation: TICK, the laundry on demand service from Migros.

The BMI Lab Blog

When we look for inspiring examples of business model innovations on the Internet, we usually find business cases like Netflix, Amazon, Uber or other giants that have successfully implemented new business models, and hence boosted their performance and market dominance.

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

One recent example for strategic complementarity is the announced partnership between GM and Lyft. Tim’s Comment: There’s one other way that this idea plays out too – figuring out how to use lean startup techniques inside of established organisations. Digital Transformation.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Popular examples are: Apple’s App Store, Google Play, Amazon, Alibaba, Kickstarter, AirBnB, 3M or Ebay. One recent example for strategic complementarity is the announced partnership between GM and Lyft.