Customer Co-Creation: A Deeper Path to Empathic Understanding
Legacy Innovation Group
APRIL 1, 2019
But to make the process work, there are several important considerations that have to be taken into account, primarily around the specific steps to be used in a B2B versus B2C scenario. An excellent example of this is the HP Moonshot Discovery Lab (replicated in Houston, Grenoble, Bangalore, and Singapore).
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