B2C Design Thinking Learning Report 
Innovation 360 Group
SEPTEMBER 6, 2015
New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). To read the full SUP46 annual report, [link].
Tim Kastelle
MARCH 13, 2016
Depending on the maturity level, distinct objectives and priorities are reported (see figure below). One major finding was, that organizations can be categorized in different digital maturity and awareness levels. The coming years, probably decades, will be determined by two major shifts.
Integrative Innovation
JANUARY 27, 2016
In the first place, experimentation is about testing assumptions and hypotheses by means of a scientific learning approach. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. Culture of experimentation (and speed).
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