User Research With Small Business Owners: Best Practices and Considerations
Boxes and Arrows
NOVEMBER 24, 2015
For example, do you want to talk to a certain type of business, such as professional service, service area, or brick-and-mortar? Does it matter if your study participants are from B2B vs. B2C companies? For example, one time I (Chelsey) was scheduled to interview a business owner at his home (which is where he ran the business).
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