B2C Industry LEAN Marketing 
Moves the Needle
MAY 16, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
Taivara
MARCH 22, 2017
Finding a Viable Market. Time and again we see both start-up founders and major corporations invest huge amounts of time and money in a product, only to find that there isn’t an adequate market for it or that it’s way too difficult to compete. TIGER Talk: Seizing the Right Market: Calculating the Potentia.
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Moves the Needle
MAY 12, 2016
Most big companies struggle to compete in existing markets. At Intuit, MTN Co-Founder Aaron Eden started the snowball by running “LeanStartIN” workshops under the radar to teach lean startup to small handfuls of colleagues. Form a monthly meetup (like a happy hour) for all employees interested in design thinking and lean startup ideas.
BrainZooming
JANUARY 3, 2018
He has moved to a new role leading marketing for an organization shifting from the B2C to B2B market. They need a compelling brand position, messaging, and a content marketing strategy that grows their volume of interested prospects and leads to strong growth to satisfy the global company that just acquired the brand.
Tim Kastelle
MARCH 13, 2016
Tim’s Comment: There’s one other way that this idea plays out too – figuring out how to use lean startup techniques inside of established organisations. Digital Transformation – the use of digital technology to radically improve performance or reach of companies – affects every industry sooner or later.
Integrative Innovation
JANUARY 27, 2016
Accelerating dynamics and pace of disruption in most industries, in particular triggered by the pervasion of new technologies, lead to decreasing life times of existing business models. Enabled by the accelerating pace of digitalization, a new model for value creation is taking shape – spreading in almost any industry.
Board of Innovation
JUNE 5, 2022
What if you turned from B2C to B2B (or viceversa)? What if your industry was fully decentralized? find new ideas and examples to disrupt your industry. The manufacturing industry is becoming increasingly capable of creating small batches (or even single units) of personalized products at very competitive prices.
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