Harvard Business Review
MARCH 6, 2024
Companies that make the decision to put marketing at the core of their growth strategy outperform the competition, according to McKinsey research. Specifically, both B2C and B2B companies who view branding and advertising as a top two growth strategy are twice as likely to see revenue growth of 5% or more than those that don’t (67% to 33%).
Brunner
SEPTEMBER 28, 2023
When you think of influencer marketing, you probably picture trendy teens on social media showing off their latest fashion finds, beauty products, or tech gadgets. But the power of influencer partnerships isn’t just for B2C companies looking to connect with customers. How Can B2B Brands Benefit from Influencers? We’d love to chat!
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Tullio Siragusa
NOVEMBER 6, 2023
The Industrial Revolution of the 1950s marked a quantum leap in mass production. Efficiency and standardization became the watchwords of the era, as factories and assembly lines worked tirelessly to meet the demands of rapid industrial growth. The Industrial Revolution: A transformative era marked by mass production.
Brunner
DECEMBER 8, 2022
Many marketers are still skeptical about TikTok’s place in the digital marketing toolbox, but more and more articles like this one from TechCrunch are making it clear that the platform is no longer playing second fiddle to the likes of Google, Microsoft, and Meta. If you’re not there, will you miss out on a valuable touchpoint?
Tullio Siragusa
JUNE 5, 2023
From the onset of marketing in the 1950s to today, we’ve seen clear transformations. The early business landscape, dominated by the industrial revolution, prioritized mass production. Marketing during this era was essentially selling — creating a demand for what farms, factories, and mines produced.
Brunner
NOVEMBER 22, 2019
If you’re a B2C retail brand, chances are eCommerce is a priority, but how strong is your social commerce presence when it comes to a 2020 marketing plan? Social commerce, simply put, is the love child between social media and eCommerce—two of the biggest industries worldwide. this year, accounting for above-average-growth.
mjvinnovation
APRIL 12, 2021
With an obstinate focus on understanding users’ needs, startups (essentially) inaugurated a new modus operandi in the market, offering simple, intuitive and easy problem solving experiences. It doesn’t matter whether or not your company is in a market that is used to offering good experiences. Did you understand the logic?
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