Paul Hobcraft

SEPTEMBER 14, 2018

Recently, I got caught up in some announcement by Siemens, where they announced the acquisition of Mendix, the Low-Code providers, for the explicit purpose to combine Mendix with Siemens MindSphere, claiming it has the potential to cover off all elements of the Smart App Stack. That got my attention.

Software Review 189

Software Review Software Technical Review Design 189

Innovation 360 Group

SEPTEMBER 6, 2015

The Creativity Era: fast-moving markets, hyper competition and companies’ shrinking lifespan…. There is a continuous and critical need for reinvention, especially in highly competitive industries, or technology-driven fields where every discovery might reshape the market configuration. To read the full SUP46 annual report, [link].

Creativity 45

Creativity Technical Review Competition Software Review 45

Brunner

JANUARY 5, 2024

Then you spot it — a competitor’s ad for a similar item, complete with a discount code and free shipping. It’s called retail media advertising, and it’s changing digital advertising to the tune of billions in ad spend from both B2B and B2C brands. How Does Retail Media Advertising Work? billion in 2020 to $45.38 billion in 2023.

Software Review 52

Software Review Data Marketing Report 52

Boxes and Arrows

NOVEMBER 24, 2015

Does it matter if your study participants are from B2B vs. B2C companies? If you’re not sure if you’ve overlooked important criteria, ask for feedback from product managers, marketing professionals, and other user researchers who may have relevant information. Reporting tip #1: Provide context. and revenue.

Tips 65

Tips Study Underperforming Technical Team Report 65

The Inovo Group

APRIL 17, 2017

An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. These are primarily B2C companies (e.g., P&G), software (e.g., become merely just more ‘software’ once they are commercialized.

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Integrative Innovation

JANUARY 27, 2016

As can be seen from the figure below, co-creation platforms feature some special characteristics that have a major impact on shaping new market environments: Created solutions are integrated and often cross-industry. Depending on the maturity level, distinct objectives and priorities are reported (see figure below).

Underperforming Technical Team 40

Underperforming Technical Team Big Data Innovation Technical Review 40