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User Research With Small Business Owners: Best Practices and Considerations

Boxes and Arrows

It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. This isn’t a bad thing.

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Key Innovation Issues for 2016 and Beyond

Integrative Innovation

But even participating in other firms’ ecosystems can be highly attractive, as demonstrated by e.g. several app developers. Conclusion: developing a culture of experimen-tation is vital for both building new businesses as well as for competing in existing businesses – with distinct characteristics, though.