Tim Kastelle
MARCH 13, 2016
Research confirms: development of exploration in parallel to exploitation capabilities proves to be mandatory for established companies in order to compete successfully and sustainably. One way for established organizations to strengthen exploration is by developing internal capabilities in order to overcome their inherent inertia.
Boxes and Arrows
NOVEMBER 24, 2015
It generally takes more time to recruit for research projects with small businesses than what’s typical for consumer studies. Existing user research participant pools tend to be light on small business representation, meaning recruiting for your project may have to start completely from scratch. This isn’t a bad thing.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Integrative Innovation
JANUARY 27, 2016
But even participating in other firms’ ecosystems can be highly attractive, as demonstrated by e.g. several app developers. Conclusion: developing a culture of experimen-tation is vital for both building new businesses as well as for competing in existing businesses – with distinct characteristics, though.
Board of Innovation
JUNE 5, 2022
What if you turned from B2C to B2B (or viceversa)? What if you were charged a fee for delivering a bad customer experience? What if you turned from B2C to B2B (or viceversa)? Airbnb and Ryanair originally designed a service with only B2C customers in mind. What if you only had voice to interact with users? More ambitious?
Expert insights. Personalized for you.
100 
Let's personalize your content