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The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences

Brunner

Whether your company is B2B or B2C, a content strategy framework aligns content efforts with business goals, marketing objectives, brand strategy, and the audiences we want to reach. The post The Marketing Impact of Content Strategy: A Data-Driven Roadmap to Engage Your Audiences appeared first on Instant Insights. She holds a B.A.

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My 5 S for future Innovation: Smart, Stacks, Scale, Storage, and Software

Paul Hobcraft

What greater validation that this, that this takeover has the “legs to run” was that Siemens offered Mendix a lot of autonomy, significant financial backing and the wish to see the present roadmap deepen, broaden and keep Mendix strongly in a leadership position. IoT (B2C) is well-ahead of IIoT (B2B).

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The Future of Key Accounts Management and Relationships in Consumer Goods – a methodology for change

mjvinnovation

The truth is that given the volatility and uncertainty of the times we’re living in (and the fact that we are not psychic) no one really knows exactly how these B2B and B2C ecosystems will fare out. Action plan & roadmap With the scenarios defined, it’s time to strategise and decide how you are going to react in response.

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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

These are primarily B2C companies (e.g., There are numerous conferences dedicated to it and literally hundreds of articles, reports and posts discussing it. The ‘point-of-the-spear’ for many companies, especially those in B2C businesses, is the digitalization of marketing and customer relationships. P&G), software (e.g.,