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Uncovering Innovation in China’s Liquid Bandage Market with Big Data

Yet2

Introduction: Recently, a Global Consumer Healthcare company approached yet2 with the goal of gaining a comprehensive understanding of the liquid bandage market in China. yet2 identified initial candidates and further segmented them by 3 must-have criteria: market share, certifications, and ingredients.

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Urgent Message for CMOs of Challenger Brands

Brunner

At the core of those learnings is the impact a firm’s digital competency has on virtually every area of business, particularly marketing and customer service. The good news for you – speed to market can be an advantage for challenger brands – because they can be more nimble than larger competitors.