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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the DigitalĀ Era

Tullio Siragusa

For example, they can use AI-powered tools to analyze large amounts of data, automate repetitive tasks, and provide more targeted and effective advertising and PR campaigns. This includes the use of big data analytics, predictive modeling, and other advanced tools to provide more effective and targeted advertising and PR campaigns.

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Four Steps for the successful Implementation of a holistic Innovation Management

ITONICS

Download full White Paper. Software-supported trend and technology scouting , the analysis of patents and publications, the identification of so-called “weak signals” with the help of big data and the analysis of the direct competitor and startup environment play a central role here. Download full White Paper.

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3 Business Innovation Reports You Must Read Right Now

Innovation Excellence

The following business innovation reports cover three core elements that consistently prove important to success: developing a certain kind of company culture; the connection between data, legislature, challenges, and opportunities; and finally, emerging business trends that continuously impact enterprise innovation programs.

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