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How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation

Acuvate

How Different CPG Companies Are Leveraging Big Data & Analytics for Marketing and Product Innovation Compared to businesses in other industries, the ones in the Consumer Goods (CG) industry spend a colossal amount of money on marketing and advertising.

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Driving the Next Era of Growth: Leveraging Data to Innovate

Innovation Excellence

GUEST POST from Teresa Spangler “50% of US executives and 39% of European executives said budget constraints were the primary hurdle in turning Big Data into a profitable business asset. ” (Capgemini) “The biggest challenges […].

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New Year’s Resolution: Catch Up on These Must-Read Innovation Blogs from 2019

IdeaScale

Crowdsourcing is a great way to assemble data for product innovation. It gathers relevant data through educated opinions that can be used to formulate ideas that guide product development. (Stay tuned for an updated 2020 conference list soon!). Crowdsourcing vs. Focus Groups: A Comparative Review.

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Analytics for Innovation: Why You Need to Read the External Signals

Innovation Excellence

How can you use big data to increase your chances of success at the fuzzy front-end through big data analytics? At the recent IE Product Innovation Summit in Boston, we shared our firm’s learnings to date and showed how can works in a case study on Keurig.* Continue reading →

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Choosing your direction of travel

Paul Hobcraft

Innovation has really opened-up through highly collaborative approaches explored through relationships, using a more holistic ecosystem approach and exploiting concepts and ideas on common platforms. Product innovation from discovery to market is still the biggest drag on industry performance. We need to engage differently.

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Dr. Soo Beng Khoh

Innovation 360 Group

Area of expertise: Big Data & Data Science (Coursera-Wharton-University of Pennsylvania certificate). Product Innovation (Design & Development, DTM). Process Innovation (Certified Design for Six Sigma Black-Belt, Lean). Dr Khoh is a member of IEEE, IET, and IEM. Change Management.

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Soo Beng Khoh , PhD

Innovation 360

Area of expertise: Big Data & Data Science (Coursera-Wharton-University of Pennsylvania certificate). Product Innovation (Design & Development, DTM). Process Innovation (Certified Design for Six Sigma Black-Belt, Lean). Dr Khoh is a member of IEEE, IET, and IEM. Change Management.