article thumbnail

How to Avoid Disruption with SODA

BrainZooming

Orient – Take advantage of your diverse leadership team to assess where your business is (or could be) potentially losing competitive advantage. The authors point to using big data to identify otherwise-imperceptible patterns and emerging market preferences. This can be another source of emerging competitors.

article thumbnail

Navigating Innovation Options

Strategos

Big Data is high on everybody’s radar and used as input to identify opportunities. The outcome of this exercise provides the foundation and should be revisited periodically to assess if it is still valid. Resources are allocated, goals defined, responsibility delegated and periodical idea generation sessions organized.