Beneath the Jargon: where "transformation" meets innovation
Imaginatik
SEPTEMBER 2, 2016
I often observe the same 3 so-called strategic questions at different companies: how to drive more top-line growth, how to reduce costs, and how to shape the market perception of one’s value proposition. How you engage your markets and customers (re-imagine ‘em). And here it starts to get interesting. Otherwise, why bother?
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