Imaginatik

JULY 7, 2016

On July 20th, Imaginatik and MassChallenge will release our joint research study on the State of Corporate-Startup Collaboration for 2016. Building “moonshots” market/product bets, as if they were an independent startup hatchery – but within the corporation. Far from yet another online survey, this study is a big deal – and here’s why.

Trends 100

Trends Survey Study Agile 100

Jeffrey Phillips

MAY 22, 2023

Market evidence will tell you that most of new product innovations fail in the first year. To end, I'll just note that the revered management thinker Peter Drucker said that businesses really only have two important functions - marketing and innovation. I have to admit, I was skeptical at first. I think we'll need to watch carefully.

Artificial Inteligence 157

Artificial Inteligence ChatGPT Innovation Generative AI 157

Board of Innovation

JUNE 5, 2022

com – IP market place PRESANS (beta) – connect and solve R&D problems Hypios – online problem solving Innoget – research intermediary platform One Billion Minds – online (social) challenges NineSigma – technology problem solving Ideaken – collaborative crowdsourcing Innovation-community.de – Community of innovators & creators.

Crowdsourcing 52

Crowdsourcing Open Innovation Resources Software 52

Imaginatik

NOVEMBER 4, 2016

As an example, Imaginatik has several footwear manufacturers who have embraced IoT and are pursuing possible secondary markets, such as healthcare, for the behavioural data harvested from shoes during use (a.k.a. What can be a complementary business case to idea production during fallow seasons? telemetry).

Software Review 100

Software Review Analysis Idea Generation Data 100

Imaginatik

AUGUST 25, 2016

This happens when business leaders convert innovation efforts back into more familiar territories like operational excellence, cost reduction, market expansion, etc. At Imaginatik we are fortunate to work with a number of clients that have world-class innovation programs. So, how do you make innovation a strategic pillar?

Innovation 100

Innovation Innovation Programs Resources Ideation 100

Imaginatik

JANUARY 15, 2018

This article demonstrates how the Jet.com acquisition has given Walmart access to a whole new, upmarket clientele – including the $600bn annual millennial consumer market – and also strengthened their e-commerce operation. Whether this is enough to avoid falling margins and diminished market share remains to be seen.

Innovation 100

Innovation Marketing Strategy Strategy 100

Values Centered Innovation

MARCH 17, 2017

Develop stronger marketing and branding. To transform MARKETING AND BRANDING, innovative solutions are needed for: Reshaping sales and marketing, while ensuring that sustainability is part of the brand. After those, the Conference Board and KPMG also name: Achieve operational excellence. Implement disruptive technologies.

Conference 40

Conference Disruption Innovation Survey 40

Imaginatik

SEPTEMBER 15, 2016

As you look at your market, how would you map out where your customers are today and where they are headed in the next 5 -10 years? How will that bring new players into the market? How are concepts moved into the market? Who in the organization owns moving new concepts into the market? Who currently owns this process?

Trends 100

Trends Innovation Processes Marketing Company 100

Imaginatik

NOVEMBER 14, 2016

For example, is a lot of new value coming into your market through start-ups who leverage the Internet of Things trend? Where is money leaving your market? By mapping out what is happening, you have an opportunity to then identify the concrete actions to take. It's just as important to understand where value is being destroyed.

Internet of things 100

Internet of things Trends Innovation Groups 100

Imaginatik

SEPTEMBER 2, 2016

I often observe the same 3 so-called strategic questions at different companies: how to drive more top-line growth, how to reduce costs, and how to shape the market perception of one’s value proposition. How you engage your markets and customers (re-imagine ‘em). And here it starts to get interesting. Otherwise, why bother?

Meeting 100

Meeting Innovation Competition Big Data 100

Imaginatik

AUGUST 3, 2016

The ‘elephant in the room’ around sustainability involves recognizing that more of the same old, same old, no longer works and alignment around a new social scorecard that acknowledges that new ways of engaging in the market *can* - in service to creating (are you ready?) This is a question of material importance.

CTO 100

CTO Engagement Design Policies 100

Imaginatik

FEBRUARY 15, 2016

Two real-world cases are instructive: An international food-service company created a VP Global Innovation position to refresh their food products, packaging, and market approach. Yet nearly two years later, there was still nothing launched in market. The market timing was off. They couldn't identify the right test locations.

Innovation 100

Innovation LEAN Tips Innovation Programs 100

Imaginatik

JANUARY 13, 2017

Nearly all of their brands were struggling with stagnant or declining market share. At most large corporations, if there’s a groundbreaking new technology or market trend, someone is aware of it. Download the paper now: The Art of the Possible – Future Building’s Crucial Role in Driving Innovation Impact ].

Learning 100

Learning Innovation Trends Innovation Programs 100

Imaginatik

NOVEMBER 4, 2016

Forget these names, but remember two things: 4x : the market multiples that these new business models are getting over more traditional companies (where business models is merely a fancy way of characterizing how businesses orchestrate capabilities to meet market needs).

Open Innovation 100

Open Innovation Innovation Engagement Competition 100

The Inovo Group

OCTOBER 10, 2018

Aline Santos, Unilever EVP for Global Marketing. Both developed and emerging countries have robust startup ecosystems and their collective and individual actions are visible in the worldwide startup market. Corporations can commit assets (people, $, knowledge, operations) based on milestones – both technology and market.

Collaboration 40

Collaboration Technical Review Software Review Trends 40

Imaginatik

JULY 22, 2016

Empower the people with passion, energy, and incentive to carry the torch – rather than perfunctory involvement of the regular folks in Marketing or Engineering. Having “the usual people” working on an innovation project is a surefire way for it to fall into committee and go nowhere. Fail to account for scale-up.

Underperforming Technical Team 100

Underperforming Technical Team Innovation Programs Innovation LEAN 100

Imaginatik

OCTOBER 7, 2016

He wanted to start with a re-think of his 3-5 year strategic vision which framed the company’s intent of how they engaged with customers, stakeholders and markets. Executives responsible for public relations and marketing tend to define value in terms of brand equity and customer satisfaction. Well, that got my attention.

Competition 124

Competition Technology Engagement Industry 124

Imaginatik

FEBRUARY 10, 2016

Here’s the issue: Innovation is about making bets – ranging from incremental to breakthrough – the big bets that move if not markets, then at least new platforms (to use the fancy word of the day) of distinctive and profitable growth. And now, the fun begins.

Innovation 100

Innovation Leadership Exercises Examples 100

Imaginatik

JANUARY 25, 2018

The app combines the concept of behavioural economics with the (circa) **60m unit fitness wearables market, creating an economic value on activity. London startup Sweatcoin has tapped into the gamification trend within insurance and corporate wellness programmes, seeking to incentivize a healthier lifestyle.

Artificial Inteligence 113

Artificial Inteligence Innovation Disruption Big Data 113

Imaginatik

MARCH 16, 2017

How might teams understand and measure the value of concepts that might not see the market (or light of day, for that matter) for months if not years?

Underperforming Technical Team 100

Underperforming Technical Team Innovation Leadership Learning 100

Imaginatik

AUGUST 10, 2016

New sources of value, and distinctive market impact results from seeing – and executing – on what few have - in response to changing circumstances, shifts in technology and business affordances… and asking new (types of) questions. It’s typically much easier simply to ask what many in our professions, our businesses, have asked before.

Examples 0

Examples Course Innovation Programs Project 0

Imaginatik

JULY 29, 2016

There are new markets, and cultures to explore and a diverse set of perspectives to bring into the company. While globalization may bring in a host of new competitors and challenges to companies across every industry, it is also a reason and an opportunity to innovate.

Innovation 100

Innovation Technical Review Industry Ideation 100

Imaginatik

MARCH 23, 2017

Potential new products that are mere concepts today may take years to enter the market, and even longer to demonstrate ROI. Innovations have long time horizons. Measuring transformative innovations is an exercise in patience. Very few innovation programs have the luxury of waiting multiple years before delivering quantifiable results.

Innovation Programs 100

Innovation Programs Innovation Trends Leadership 100

Imaginatik

JULY 29, 2016

In the above case, the complexity of the innovation portfolio entailed multiple research disciplines, multiple design disciplines, research institutions, market analysts, data scientists, and futurists. In short, leveraging crowd-sourcing technology’s as an off-label tool for innovation valuation makes sense.

Crowdsourcing 100

Crowdsourcing Technical Review Technology Innovation Management 100

Imaginatik

SEPTEMBER 30, 2016

We have seen a good deal of exploratory work in ‘open innovation’ that has either been a brand enhancing marketing effort, on the one hand and exploiting pools of cheaply available capital (at the moment) that are feverishly searching for an asset to invest in. Let’s explore some of these.

Open Innovation 100

Open Innovation Ideation Innovation Internet of things 100